Anatomy of a Modern-Day Political Ad

Ominous music plays

Did you know that (Opponent name) (supports / opposes) (abortion / gun control / same sex marriage)? Even worse they want to (raise / lower) (your / upper class) taxes.

Cheerful music plays

(Candidate name) doesn’t, (he / she / they / xi) promise to stand up for you and your right to (abortion / gun control / same sex marriage).… Read the rest